Vision and mission

Vision 

To be the premier reference point for all topics relating to the veterinary profession – including veterinary careers, veterinary science, animal production and public policy relating to animals.

Mission

To drive the success of the veterinary profession to benefit animals, the environment, the community, and our members.

Core values

• Collegiality we respect, listen to and support our colleagues.
• Integrity we tell the truth, behave ethically and do what we say we will do.
• Knowledge we base our decisions on evidence, and actively seek out knowledge.
• Animal welfare the health and welfare of animals is our key concern.
• Innovation we recognise that creativity and new ideas will lead the way to the future.
• Excellence we strive for the highest possible standards in everything we do.

Critical success factors

Engaged members

Demonstrate a tangible value proposition, communicate effectively and provide opportunities for members to access and contribute knowledge and expertise.

Clear role and differentiation from others

Ensure all stakeholders understand the role of the association, the value we offer, and how this differs from other organisations. Ensuring that any roles for paraprofessionals are developed with AVA influence and input.

Efficient and cohesive structure

Retain our diversity while being guided by a cohesive strategic plan embraced throughout all levels of the AVA. Understand the different components of the AVA and commit to minimum duplication and maximum synergy.

Culture that you have to be a member

Build a culture in which all veterinarians feel they have to be a member – both for tangible value and because it is simply an unquestioned part of being a veterinarian in Australia.

Strong awareness of the expertise and value of the vet

Facilitate excellence in everything veterinarians do, then sell that message to the community and all stakeholders.

Strong relevance of new emerging generation

Remain relevant by understanding trends and being responsive to the changing nature of veterinarians and emerging generations.

Strong stakeholder influence

Have a seat at the table when any major regulatory, policy or legislative change is under consideration or discussion.

Right people in right roles

Whether unpaid or paid staff, we need all our people putting their energy into the right projects, at the right time, supported by the resources they need to get the job done.

Respected and valued by corporate supporters

Demonstrate to corporate supporters the mutual value to the profession and their business of continued financial partnerships and support, and of building long-term strategic alliances with the AVA.

Strong governance in delivery of the plan

The successful implementation of the plan requires the right performance measurements, systems and reporting of achievements.

Download the Strategic plan 2012-15.