The veterinary profession are the leaders in animal health and welfare and involvement by veterinarians in animal industries is a key element underpinning the social licence of all animal industries to operate. Increasingly informed consumers and our international trading partners are demanding that animal health and welfare is prioritised in production processes. This, coupled with an improving understanding of the science behind animal welfare, points to the essential ongoing involvement of veterinarians as experts in the science and trusted by the community. The key result will be future-proofing Australia’s access to markets for animal products. Veterinarians are advocates for animals and must be involved in key advisory and decision-making bodies regarding animal welfare.