In a world driven by trends and marred by misinformation, three in four pet owners (74%) turn to their veterinarian for valued advice regarding their pet’s wellbeing^[1]. Now, the latest Brand Affinity Tracker from independent research firm Kynetec reveals Hill’s Pet Nutrition as the #1 pet food brand trusted recommended pet food brand by Australian vets, validating the brand’s leading role in supporting Australia’s companion animals¹.

Because nutrition is a key element of pet health, guidance from a professional ensures pet parents have trusted, up-to-date advice.

Despite vets’ best efforts, nutritional issues remain prevalent; globally, about half of the pet dog and cat population is estimated to be overweight or obese^[2]. Dr Ilze Nel, Professional & Veterinary Affairs Manager at Hill’s Pet Nutrition ANZ, explains that Hill’s pet food is formulated as a complete and balanced premium diet designed to meet pet parents’ desire for the best possible care.

“We’re always making sure Hill’s Science Diet and Prescription Diet foods are science-backed,” says Dr Nel. “Our latest upgrade to select Science Diet pet foods, the addition of ActivBiome+ Multi-Benefit, which combines prebiotic fibres and antioxidants to support digestive, immune system and organ health, is an example of our continued commitment to healthy pets^[3]“

The Kynetec data emphasises clinical confidence in Hill’s ability to deliver these nutritional benefits¹. Further, Hill’s was shown to be perceived as the “expert in disease management,” with data showing Hill’s Prescription Diet is the #1 pet food brand recommended for sick pets¹.

When chronic or complex illnesses strike, nutrition plays an even more critical role. Hill’s Prescription Diet is the #1 recommended pet food brand to help dogs and cats manage arthritis, dental issues, urinary issues, kidney issues, obesity issues, gastrointestinal issues and recovery needs¹, setting the industry benchmark.