The AVA is Australia’s peak professional body for veterinarians, with a membership and audience reach that no other veterinary channel can match.
Our print, digital, webinar and podcast platforms connect your brand directly with a highly engaged professional audience across every discipline and career stage in the profession.
Our weekly national newsletter alone achieves an average unique open rate of 64%, more than triple the industry benchmark.
Whether you are looking to grow your brand, reach a highly engaged professional audience, or give back to the profession and the animals it serves, there is a place for you here. Every dollar invested with the AVA is reinvested directly into the profession, funding advocacy, education, innovation and the essential services that keep Australia’s veterinary community thriving. We are grateful for every partnership, sponsorship and donation that makes this possible.
Channels
Reach veterinary professionals where they are most active. AVA’s national newsletter delivers to thousands of veterinarians weekly with an open rate that consistently outperforms the industry standard by a factor of three. Targeted advertising options are also available through special interest group newsletters, reaching specific segments of the profession from equine and small animal to cattle and public health practitioners.
AVA’s print publications sit on the desks and in the waiting rooms of veterinary practices across Australia. Companion, our flagship member magazine, is read by veterinarians, practice managers and veterinary nurses nationwide. The Australian Equine Veterinarian Journal reaches the equine veterinary community across Australia and internationally. Print advertising with the AVA places your brand in trusted, professionally curated content that members return to.
So I Herd brings veterinary conversations to life, reaching practitioners during commutes, clinic downtime and beyond. Podcast advertising offers a growing and engaged veterinary audience in a medium that complements your broader AVA presence.
Advertising specifications and policies
Before submitting artwork, please review our specifications and deadline information to ensure your creative meets our requirements.
Bookings and deadlines
- Booking: 15th of the month prior
- Artwork and assets: 20th of the month prior
Digital Advertising Specifications
- Supply URL.
- Image format: JPEG or PNG only. 96DPI and 500kb
- AVA website
Leaderboard: 728x90px (desktop)
MREC: 300x250px (mobile) - AVA EDMs (Newsletters) | MREC (Retina): 600x500px
Advertorials
Your copy will be subject to internal approval, and the copy may be subject to editing, with the final decision made by the AVA. All advertorial material must comply with AVA policy (e.g. avoiding use of animals with exaggerated features), and references should be provided to support any scientific/medical claims made.
Acknowledgement that the material is an advertorial, and who it has been provided by, will appear with the advertorial.
Title: Maximum 10 word count
Body: Maximum 500 word count
Image (up to 4): JPEG, or PNG. Landscape orientation preferred.
Logo: PNG or EPS
You may link to your website/product within the advertorial text, or supply a URL for your image to link to.
AVA advertising is governed by the following policies, which apply to all advertising across our platforms:
- Biosecurity marketing policy
- Breeds with exaggerated features in marketing
- Veterinary use of compounded pharmaceuticals policy
If you are unsure whether your content meets our requirements, please get in touch with our team before submitting.
Interested in advertising?
Harness the influence of Australia’s only professional association for veterinarians – trusted by your target audience since 1921.